Drawing inspiration from the controversial 1995 movie KIDS, the SS19 campaign is centred on summer in New York for 6 friends and provides a window into the everyday life of urban youth.
Broken down into four distinct themes. The collection is made up of Black & White Luxury, which features painted denim, monochrome and transparent technical jackets as well as modern leisure styles, while the 90’s Yacht Club theme consists of bold colour block styles and technical fabrics.
The High Summer theme is made up of a sun-kissed palette, bold prints and soft, comfortable styling and fabrics, whereas Caribbean bold prints with 90’s stylings make up the Calypso theme. This collection also features accessories such as hats, side bags, hip bags and backpacks that accompany the themes.
The themes stand individually but can be integrated together to create the ‘Wasted Youth’ Collection. See images of the lookbook and collection below or follow the link to pick up your favourites now.
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Creative Director & Art director Joseph Janus | Photography Erik Günther | Models Liam Foster @fiam_loster, Chase Hill @chase_hill, Emma Boyd @emmakateboyd, Jonathan Rodriguez @jonahxr, Jaylin Carlson @jaylincarlson, Sholto Price @sholtss | Styling Alexander Roth & Sarah Torkornoo | Assistant Styling Kevaughn Nugent & Devaughn Clasp | Hair & Make Karl Payton & Katherine Reel | Assistant Make-Up Erin Esparza | Cinematography Ricardo Kuettel & Anite Goes