labels

Basic Apparel

Basic Apparel is always aiming at creating designs you fall in love with. We are talking long lasting love. Not just a fling or an overnight sensation. True love. Those few styles you keep coming back to, because they make you feel good and inspire you to be the best version of yourself – and you know they will never let you down. When you love something, you don´t throw it away, this way both you and our planet wins. 

We are inspired by the beautiful Nordic nature. Because we want to protect nature, we always look for materials responsibly produced.

Responsibility never goes out of style.

Moves

Moves is all about colourful prints, bold cuts and fun details. As part of the Minimum fashion family, Moves applies to the fashion forward woman looking for the newest it-items. with an edgy and feminine look moves creates unique styles perfect for each season.

Born in Denmark with eyes on the world, the Danish fashion brand Moves is merging Scandinavian cool with creative street style and high fashion. Successfully launched in 2015, Moves has shortly become synonymous with affordable on-trend clothing, serving the right fit and the right colours at the right time and price point.

Bread & Boxers

Most of us have drawers full of different underwear. Some are favorites. Others we wear only when the favorites are out. Some we never wear. Why so many choices when one will do?

At Bread & Boxers we’re devoted to helping you make an effortless choice. Our durable underwear and T-shirts are made of ultra soft organic cotton and designed for a perfect fit. They come in limited yet timeless colors and styles. All so you can spend less time choosing what to wear, and more time for life.

Sustainability has been at the heart of Bread & Boxers’ business idea since the very beginning. Although we must admit, our motives at the time weren’t purely noble.

One of the company’s founding principles was to make products that last. We were tired of having to constantly refill our drawers because of underwear that lost their shape and wore out after only having been used a couple of times. We questioned why underwear couldn’t be made to the same quality standards as other garments, and last as long.

SUI AVA

Welcome to the SUI AVA universe. SUI AVA create jewelry and hair and fashion accessories in fun, colorful and edgy designs, at affordable high-quality prices. SUI AVA loves to surprise and the eternal goal is to continue this way. All the styles are designed from the heart, with lots of personalities. They sparkle with joy, courage, and positive energy - like an optimistic sun on a gray and rainy day.

Founder Sisse:”As a mother of two bundles of energy and driven by a cheerful curiosity and love of life, there is always full speed across the field. With my daughters, Sui and Ava by my side, I’m not afraid to take chances. Therefore, in 2017 I quit my full-time job to pursue my dream and establish the jewelry and accessories brand SUI AVA – named after my two biggest sources of inspiration.

More than 15 years of passionate experience in the fashion industry has given me a natural sense of style, a creative mind, and a trend-spotting eye. All SUI AVA collections follow the changing seasons of fashion and trends, but also contain designs that are more timeless and classic. And although it is the interior that counts, beautiful packaging completes the joy of new jewelry. All jewelry is therefore delivered in a cool and fantastic jewelry box – the perfect place to store your new treasure safely.”